Your Trusted Partner in Financial Solutions
At PHF Finance, we specialize in delivering tailored loan services that empower individuals and businesses to achieve their goals. With a strong focus on transparency and efficiency, we simplify the financial process for a hassle-free experience.
- Providing customized financial solutions for business growth.
- Ensuring fast approvals with competitive interest rates.
- Supporting clients through expert advice and reliable service.
- Helping you achieve financial stability and long-term success.

Your Trusted Partner in Financial Solutions
At PHF Finance, we specialize in delivering tailored loan services that empower individuals and businesses to achieve their goals. With a strong focus on transparency and efficiency, we simplify the financial process for a hassle-free experience.
At PHF Finance, we specialize in delivering tailored loan services that empower individuals and businesses to achieve their goals. With a strong focus on transparency and efficiency, we simplify the financial process for a hassle-free experience.
Core Group members
Meet the visionary minds driving our success. Our Core Group Members bring expertise, dedication, and leadership to ensure excellence in every endeavor.

SANDEEP SINGH
(Professional profile and his accomplishments in the financial field)
- Extensive Experience in Finance: He possesses over two decades of comprehensive experience in the financial sector, enabling him to develop a deep understanding of market dynamics and financial operations.
- Microfinance Expertise: For the past 20 years, he has successfully operated in the microfinance industry, showcasing his ability to identify opportunities, manage risks, and foster economic growth within underserved communities.
- Recent Acquisition of NBFC: He has recently taken over a Non-Banking Financial Company (NBFC) Private Limited, which marks a significant expansion of his business portfolio and underscores his ambition to diversify his financial enterprise.
- Strong Management Skills: With robust management capabilities, he excels in strategic planning, operational efficiency, and fostering a positive work environment that enhances employee performance.
- Leadership of Large Teams: He currently leads a diverse team of approximately 500 staff members, demonstrating his capacity to manage large groups and drive collective success through effective communication and delegation.
- Track Record of Business Success: His consistent ability to run businesses successfully reflects his entrepreneurial spirit and strategic foresight, allowing him to navigate challenges and capitalize on growth opportunities.
- Commitment to Growth and Development: He is dedicated to continuous learning and development, both personally and for his team, ensuring that they stay competitive and innovative in a rapidly changing financial landscape.
- Focus on Client Satisfaction: He prioritizes customer satisfaction and trust, building long-lasting relationships with clients through transparent, ethical, and responsible lending practices.
- Innovative Thinking:He embraces innovation in financial products and services, staying ahead of market trends and responding to the evolving needs of customers.
- Community Impact: Through his work in microfinance, he contributes to community development by empowering individuals and small businesses, thereby improving economic conditions and fostering entrepreneurial spirit in his target markets.
Sandeep Singh’s extensive experience in finance, coupled with his strategic thinking and leadership skills, positions him uniquely to excel in the antique and vintage business. His ability to identify market opportunities and trends can help uncover niche segments within the vintage market, ensuring the new venture taps into growing consumer interest in sustainable and unique items.
His strong management capabilities will facilitate the efficient operation of the new business, enabling him to implement effective processes for procurement, sales, and customer engagement. With a team of 500 staff members, Sandeep can delegate responsibilities effectively, fostering a collaborative atmosphere that encourages creativity and innovation in curating unique antique offerings.
Furthermore, Sandeep’s commitment to customer satisfaction and building long-lasting relationships aligns perfectly with the antique and vintage market’s emphasis on storytelling and personalization. By prioritizing transparent and ethical practices, he can enhance customer trust and loyalty, ensuring a thriving community of repeat buyers.
Additionally, Sandeep’s innovative thinking will enable the business to use modern marketing strategies and digital platforms to reach a broader audience, tapping into online marketplaces and social media to showcase the beauty and history of vintage products. His focus on community development through microfinance also positions him to collaborate with local artisans and vintage collectors, fostering a supportive ecosystem that promotes cultural heritage and craftsmanship.
In summary, Sandeep Singh’s diverse skills and experiences in finance, management, and client relations can significantly contribute to the success of the new antique and vintage business, driving both commercial success and a meaningful connection to community empowerment.

PARMESHWAR RAO
(Professional Profile & his competencies and achievements)
- Extensive Experience in Corporate Sales:
- Over 18 years of experience working in various aspects of corporate sales.
- Proven track record of driving sales growth and building strong client relationships.
- Collaboration with Media Groups:
- Extensive collaboration with various media groups, suggesting a strong network and understanding of the media landscape.
- Involvement in campaigns that utilize media for effective marketing and outreach.
- Expertise in Print Media:
- More than 18 years of hands-on experience in print media, indicating a deep understanding of the industry.
- Familiarity with trends, audience engagement, and the unique challenges of print marketing.
- In-depth Knowledge of Marketing Dynamics:
- Comprehensive understanding of marketing principles and strategies, allowing for effective promotion and positioning.
- Ability to adapt to changing market conditions and consumer behavior.
- Focus on Below-the-Line (BTL) Marketing Activities:
- Specialization in BTL marketing strategies, which often include direct marketing, promotional events, and sponsorships.
- Implementation of targeted marketing initiatives that effectively engage niche audiences.
- Successful Business Management:
- Demonstrated ability to run a successful business over the past seven years, showcasing entrepreneurial skills.
- Expertise in managing operations, finances, and team dynamics.
- Experience in Microfinancial Services:
- Seven years of experience in the microfinance sector, indicating an ability to understand financial services aimed at underserved markets.
- Knowledge of the unique challenges and opportunities within the microfinance industry.
- Strong Networking and Relationship-Building Skills:
- Established connections within both the corporate sector and media industries.
- Ability to leverage these relationships for business development and partnership opportunities.
- Results-Oriented Approach:
- Proven focus on delivering results and achieving sales targets through strategic planning and execution.
- Emphasis on measurable outcomes from marketing and sales initiatives.
Parmeshwar Rao brings over 18 years of extensive experience in corporate sales, particularly well-versed in the areas of print media, marketing dynamics, and microfinancial services. His proven track record of driving sales growth and building robust client relationships demonstrates his strategic acumen and entrepreneurial spirit.
In the context of a new venture within the antique and vintage sector, Parmeshwar Rao’s skills and experience can play a transformative role in several key ways. His extensive background in corporate sales allows him to tap into a variety of channels to maximize revenue streams, leveraging his understanding of consumer behavior to help identify and target potential clients who have a penchant for vintage and antique goods.
Moreover, his expertise in print media can be harnessed to create compelling marketing campaigns that resonate with the vintage market demographic. By utilizing creative storytelling and visuals that evoke nostalgia, he could enhance brand recognition and establish a loyalty base among customers who appreciate the craftsmanship and history behind vintage items. He also has the ability to craft tailored messaging that conveys the unique value proposition of the business, drawing in both casual buyers and serious collectors.
Parmeshwar’s in-depth knowledge of marketing dynamics positions him to adapt strategies to the evolving landscape of consumer preferences within the antique sector. His focus on below-the-line (BTL) marketing activities, such as promotional events, exhibitions, and partnerships with local artisans, can create immersive experiences that not only drive sales but also cultivate a community of enthusiasts engaged with the brand.
His entrepreneurial experience in successfully running a business over the past seven years equips him with a comprehensive understanding of operations management, including financial oversight and team dynamics, which are crucial for driving efficiency and profitability in a new venture. This expertise will enable him to develop sustainable business models while ensuring a high-quality customer experience.
Furthermore, his strong networking and relationship-building skills in both the corporate and media sectors allow him to forge strategic partnerships that can enhance the business’s visibility and credibility. Collaborations with influencers, other brands in the vintage space, or media outlets can lead to increased exposure and a stronger market presence.
Lastly, Parmeshwar’s results-oriented approach ensures that every initiative is aligned with measurable outcomes, providing a clear framework for assessing success and making data-driven adjustments. This commitment to achieving targets will drive continuous growth and adaptation within a competitive market landscape.
In summary, Parmeshwar Rao’s versatile skill set positions him as a valuable asset for any new business in the antique and vintage sector. His extensive experience, strategic vision, and passion for results will undoubtedly contribute to building a brand that stands out in this unique industry, fostering growth, recognition, and long-lasting customer relationships.